Category: CRM

CRM


Why it is better to be Wise than to Tom-Tom?


Mr. Tom, ‘Head – Sales, Sunshine Solar’ and Mr. Wise, ‘VP – Sales & Marketing, ‘Broad Daylight’ worked for competing solar EPC (Engineering Procurement and Construction) companies. The business was growing. Their companies were spending a good amount on sales and marketing activities. They both had their booth in the...

How a lead management tool can help solar companies grow at a faster pace?


The renewable energy industry and specifically the solar power sector is gaining momentum nowadays. Mostly the residential and commercial property owners are showing interest in solar panel installation. It is not only because they are environmentally responsible but also they understand the economics behind it and the value they will...

The elusive Product Market Fit unveiled


Product Market Fit - the ONLY magic you need After years of hard work you have created your software product!  To tweak your Minimum Viable Product (MVP), you need to get people to start using your software. You start by making some basic assumptions about the Product Market Fit (PMF)....

End The Sales & Marketing War. With The Power Of Collaboration


End The Sales & Marketing War. With The Power Of Collaboration The war between sales & marketing teams is not news to anyone anymore. First, the news was broken in whispers, then in loud discussions inside the meeting rooms and then announced to the whole world through every possible channel....

5 Quick Lessons in Contact Management


Contact management is a basic tenet of every lead generation process. A lot has been written about lead generation strategies and approach. However, the fundamentals need more emphasis. Let us understand this better. You get a contact list. You start calling. You start with some hot leads and a lot...