Category: CRM

CRM


Why it is better to be Wise than to Tom-Tom?


Mr. Tom, ‘Head – Sales, Sunshine Solar’ and Mr. Wise, ‘VP – Sales & Marketing, ‘Broad Daylight’ worked for competing solar EPC (Engineering Procurement and Construction) companies. The business was growing. Their companies were spending a good amount on sales and marketing activities. They both had their booth in the...

The elusive Product Market Fit unveiled


Product Market Fit - the ONLY magic you need After years of hard work you have created your software product!  To tweak your Minimum Viable Product (MVP), you need to get people to start using your software. You start by making some basic assumptions about the Product Market Fit (PMF)....

5 Quick Lessons in Contact Management


Contact management is a basic tenet of every lead generation process. A lot has been written about lead generation strategies and approach. However, the fundamentals need more emphasis. Let us understand this better. You get a contact list. You start calling. You start with some hot leads and a lot...