Every sales workflow inadvertently has one common goal – reaching out to the buyer. It all starts with making a lot of calls or contacting a lot of people with a hope that you will meet the perfect buyer – one who truly needs your product and who will appreciate after using it. This perfect buyer has been now identified to a great extent – thanks to all the efforts of the marketing heads. Who is likely to buy is the first place where most organisations start? What will help them buy? More information. This information is almost crafted in detail for the minds of these buyers.

Meeting rooms - the centre stage where all the action starts, are not living up to the name these days. Apart from being a time consuming activity, the idea of meeting in itself has attracted some stigma. Why so? Because what happens in a meeting generally gets left behind. Ideas getting discussed and not getting retained later or worse, not acted upon later makes the participants disillusioned.

Imagine being in a large ship. To steer it an inch ahead, a series of tasks need to be done simultaneously. Only perfect co-ordination can keep it moving forward. Any project experience feels nothing less than that. Multiple stakeholders, multiple team members, and multiple tasks – everything has to be managed to accomplish a goal. No wonder, collaboration tools have been around for a long time. From Lotus Notes to scheduling tools, programs have been evolving to cater to just one need – Collaboration!