CRM

5 Quick Lessons in Contact Management

Contact management is a basic tenet of every lead generation process. A lot has been written about lead generation strategies and approach. However, the fundamentals need more emphasis. Let us understand this better. You get a contact list. You start calling. You start with some hot leads and a lot of cold ones. And work hard on converting the cold ones to hot. For most small to medium businesses, this is where they look for a quick fix to start getting sales. There is a fix and it is called “contact management”.

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Does Collaborating on Your Contact List Grow Your Leads List?

Most sales teams seem to work in a disconnected way. They work relentlessly on their contact list trying to convert them into leads and the only information that seems to flow to and fro is whether the contact moved to the next stage of the sales cycle or not.

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End The Sales & Marketing War. With The Power Of Collaboration

End The Sales & Marketing War. With The Power Of Collaboration The war between sales & marketing teams is not news to anyone anymore. First, the news was broken in whispers, then in loud discussions inside the meeting rooms and then announced to the whole world through every possible channel. Businesses spend a lot of time, money and efforts addressing this war and sometimes making sure that the war continues, as long as it contributes to the final numbers.

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Five Ways To Increase Sales Effectiveness With Your Contact Management System

With databases being the first touchbase of any marketing campaign, they are almost like a gold mine waiting to be explored. It is only when a database throws up good contacts that a marketing campaign takes off! These contacts are followed and nurtured through their entire lifecycle.

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