Follow the Sales process used by Mr Wise and Mr Tom with their respective sales teams.
Contact management is a basic tenet of every lead generation process. A lot has been written about lead generation strategies and approach. However, the fundamentals need more emphasis. Let us understand this better. You get a contact list. You start calling. You start with some hot leads and a lot of cold ones. And work hard on converting the cold ones to hot. For most small to medium businesses, this is where they look for a quick fix to start getting sales. There is a fix and it is called “contact management”.
Most sales teams seem to work in a disconnected way. They work relentlessly on their contact list trying to convert them into leads and the only information that seems to flow to and fro is whether the contact moved to the next stage of the sales cycle or not.
End The Sales & Marketing War. With The Power Of Collaboration The war between sales & marketing teams is not news to anyone anymore. First, the news was broken in whispers, then in loud discussions inside the meeting rooms and then announced to the whole world through every possible channel. Businesses spend a lot of time, money and efforts addressing this war and sometimes making sure that the war continues, as long as it contributes to the final numbers.
Does collaboration only help create a pool of information that no one knows how to use or requires the processes to be completely revamped to use it effectively? We were addressing the benefits of using the tools of collaboration around existing processes in our last blog.
Ask a project manager about the most painful woe of his job and it is most likely to be accountability. The role of a project manager makes him accountable for how well & when the tasks are completed.