Collaboration. That is the buzzword that led to the evolution of Sigmify and other technology platforms. What is this hype all about? It starts somewhat like this: “We must improve our productivity. How? By creating more results in less time. Really, Is that possible? Yes, with collaboration
In my last post a couple of weeks back I had talked about context for collaboration. As they say – asking the right question is half the answer. The ‘aha’ moment for us was when we worked our way to this question – How do we bring context to the collaboration that we need to do. Some sort of guided collaboration to help keep our focus on work on hand, keep the ball moving forward on to the next step, help us work together better?
Collaboration Tools – Email Vs Whatsapp Vs Sigmify At Sigmify, we love how collaboration empowers business. And discovering the various ways collaboration tools are employed did make an interesting project at Sigmify. We often hear businesses asking about the need for collaboration tools when they are already using email, spreadsheets, google docs and even whatsapp for their daily work. It just seems so commonsensical that when a work can be done in simpler ways, why bother to go and set up a system to do these simple things?
Collaborating at work is nothing new. We have always been collaborating and interacting at work. Why? There are many reasons. Depending on what we are working on, collaborating may provide us different perspectives to a problem that we may be focused on. It helps inform, refine and improve our decisions and response. We learn from each other. Helps us reduce errors. Costs. Time. The need for collaborating at work is well established.
Every sales workflow inadvertently has one common goal – reaching out to the buyer. It all starts with making a lot of calls or contacting a lot of people with a hope that you will meet the perfect buyer – one who truly needs your product and who will appreciate after using it. This perfect buyer has been now identified to a great extent – thanks to all the efforts of the marketing heads. Who is likely to buy is the first place where most organisations start? What will help them buy? More information. This information is almost crafted in detail for the minds of these buyers.
Without learning, there is no growth. Most businesses shifted their focus to learning and development as they realised that only “learning” can pave the path for innovation. And doing is learning half done. What is the other half all about then? The other half is all about what “doing” leads to.
Go to guys. Those nerdy, knowledge hungry guys in every organisation to whom one turns for help or support. Because they can be relied upon to solve any issue. What are the incentives of becoming the go-to-guy? Colleagues & bosses seek their advice because it gets things done. They are indispensable at work because they know what others don’t. They are not sought for their wit or charisma but for the good old fashioned virtue of hard work and taking the initiative to know more.
Meeting rooms - the centre stage where all the action starts, are not living up to the name these days. Apart from being a time consuming activity, the idea of meeting in itself has attracted some stigma. Why so? Because what happens in a meeting generally gets left behind. Ideas getting discussed and not getting retained later or worse, not acted upon later makes the participants disillusioned.
“Get it right the first time” is the Mantra now. Of course, mistakes do form a part of great growth stories. But the sooner the mistakes are spotted and rectified, faster the growth. To prevent mistakes, we need to know how to perform tasks and the knowledge to improve , or know how. This is where most organisations underestimate the power of knowledge management. The usual activities to increase learning may not be sufficient.
With databases being the first touchbase of any marketing campaign, they are almost like a gold mine waiting to be explored. It is only when a database throws up good contacts that a marketing campaign takes off! These contacts are followed and nurtured through their entire lifecycle.
